ABOUT THE FIRST CUSTOMER PROGRAM
The First Customer Program (FCP), funded by the Michigan Economic Development Corporation (MEDC) assists with identifying critical gaps in business development, marketing, and sales. The FCP can co-fund projects with service providers to address critical gaps needed for a client to acquire their first customer(s). FCP is focused on advanced technology startup companies as well as established technology companies that are facing startup-like challenges as they diversify into new markets.
The FCP: 1) performs an assessment of a company’s stage of technology, its value proposition, and its potential target markets and competition; 2) provides a market assessment and a plan/path to potential first customers, including identification of and introduction to potential first customers where warranted; 3) identifies resources required for the company to successfully validate the value proposition and/or to close a deal with potential first customers; and 4) provides access to identified resources through executive coaching and project implementation assistance. The FCP may co-fund projects for eligible clients to address critical gaps in marketing and sales. Startups are engaged through the process below and provided FCP Action Plans and Market Specific Overviews. FCP operates from the Economic Growth Institute at the University of Michigan.